Citation

Oglethorpe JE, Monroe KB. J. Consum. Aff. 1994; 28(2): 326-346.

Copyright

(Copyright © 1994, American Council on Consumer Interests, Publisher John Wiley and Sons)

DOI

10.1111/j.1745-6606.1994.tb00855.x

PMID

unavailable

Abstract

Based on an empirical analysis, this paper presents models of the determinants of consumers' perceptions of health and safety risks of eight frequently used products. Using eight variables that have been postulated by researchers to be determinants of perceived risk, multiple linear regression models were developed for each product. These models indicate that different products have different determinants of perceived risk.