Citation

Chandler KMM, Crown EM, Brown SA. J. Consum. Aff. 1991; 25(2): 339-357.

Copyright

(Copyright © 1991, American Council on Consumer Interests, Publisher John Wiley and Sons)

DOI

10.1111/j.1745-6606.1991.tb00009.x

PMID

unavailable

Abstract

The effects of consumer education and information treatments on choice of alternative products are described. Knowledge of upholstery serviceability and flammability before and after these treatments is measured as well as simulated purchase behavior of 448 Canadian consumers. Subjects show an increase in knowledge between pre- and posttests. The choice of fire resistant upholstery differs among consumer information treatments but not among education treatments. The policy implications of these findings are discussed.