Citation

Kelley CA, Gaidis WC, Reingen PH. J. Consum. Aff. 1989; 23(2): 243-266.

Copyright

(Copyright © 1989, American Council on Consumer Interests, Publisher John Wiley and Sons)

DOI

10.1111/j.1745-6606.1989.tb00247.x

PMID

unavailable

Abstract

Thousands of consumers are injured annually using consumer products. It is intuitively plausible that vivid product warnings may improve communication of the hazards associated with product use, yet vividness effects have been difficult to demonstrate empirically. Vivid product warnings are shown to increase accurate memory of the hazards associated with product use by enhancing cognitive elaboration on the content of a product warning message. Moreover, vivid product warnings may not, in and of themselves, generate negative elaborations regarding the safety of the product in question.