Citation

Fong L. J. Australas. Coll. Road Saf. 2015; 26(1): 48-49.

Copyright

(Copyright © 2015, Australasian College of Road Safety)

DOI

unavailable

PMID

unavailable

Abstract

The "Ride to Live" campaign is the first integrated motorcycle education campaign in New South Wales. It targets both riders and drivers through television, radio, digital and outdoor advertising. The campaign aims to highlight scenarios which put motorcyclists at risk, and encourage riders to make safe decisions in order to manage their risks on the road. It also targets drivers, highlighting that the actions drivers take have potential consequences for motorcyclists....

Language: en