Citation

Bruce T. Disabil. Soc. 2014; 29(9): 1443-1459.

Copyright

(Copyright © 2014, Informa - Taylor and Francis Group)

DOI

10.1080/09687599.2013.816624

PMID

unavailable

Abstract

Recent research suggests that the mainstream media representation of disabled athletes increasingly fits within the 'norms' of sports reporting. This study interrogates this suggestion, using the theoretical tools of cultural studies to compare representations of athletes from 'our' nation with athletes from other countries. The results suggest the change may be related primarily to athletes who can be constructed as being more like 'Us' through their national affiliation rather than to a revolution in how journalists see disability sport. For those focused on creating progressive images of disability (such as increasing the visibility, depth and complexity of reporting), this finding may offer a way forward. Through understanding the conditions under which athletes might become publicly visible, disability sport organizations gain tools that may enhance their promotional activities.