Citation

Bostrom RN, White ND. J. Commun. 1979; 29(3): 73-80.

Copyright

(Copyright © 1979, International Communication Association, Publisher John Wiley and Sons)

DOI

10.1111/j.1460-2466.1979.tb01713.x

PMID

unavailable

Abstract

Contrary to popular conception, alcohol ingestion reduces the impact of persuasive messages.