Citation

Morewedge CK, Kahneman D. Trends Cogn. Sci. 2010; 14(10): 435-440.

Affiliation

Department of Social and Decision Sciences, Carnegie Mellon University, 208 Porter Hall, Pittsburgh, PA 15213, USA. morewedge@cmu.edu

Copyright

(Copyright © 2010, Elsevier Publishing)

DOI

10.1016/j.tics.2010.07.004

PMID

20696611

Abstract

Dual-system models of reasoning attribute errors of judgment to two failures: the automatic operations of a 'System 1' generate a faulty intuition, which the controlled operations of a 'System 2' fail to detect and correct. We identify System 1 with the automatic operations of associative memory and draw on research in the priming paradigm to describe how it operates. We explain how three features of associative memory--associative coherence, attribute substitution and processing fluency--give rise to major biases of intuitive judgment. Our article highlights both the ability of System 1 to create complex and skilled judgments and the role of the system as a source of judgment errors.

Language: en