Citation

McMillan-Cottom T. West. J. Emerg. Med. 2014; 15(5): 582-586.

Affiliation

Emory University, Department of Sociology, Atlanta, Georgia.

Copyright

(Copyright © 2014, California Chapter of the American Academy of Emergency Medicine)

DOI

10.5811/westjem.2014.5.21276

PMID

25157305

PMCID

PMC4140200

Abstract

Injury prevention programs can use social media to disseminate information and recruit participants. Non-profit organizations have also used social media for fundraising and donor relationship management. Non-profit organizations (NPOs) with injury prevention missions often serve vulnerable populations. Social media platforms have varied levels of access and control of shared content. This variability can present privacy and outreach challenges that are of particular concern for injury prevention NPOs. This case report of social media workshops for injury prevention NPOs presents concerns and strategies for successfully implementing social media campaigns.

Language: en