Citation

Zanna MP, Klosson EC, Darley JM. J. Appl. Soc. Psychol. 1976; 6(2): 159-176.

Copyright

(Copyright © 1976, John Wiley and Sons)

DOI

10.1111/j.1559-1816.1976.tb01321.x

PMID

unavailable

Abstract

This study was conducted to investigate the effect of a counterattitudinal news story on the perceived credibility of a television newscaster. In the basic 2 x 2 design, subjects, who were either pro-student or pro-police, viewed a newscast in which either students or police were blamed for initiating a violent confrontation. The results indicated that subjects, for whom the newscast's conclusion was counterattitudinal (as compared to those for whom the conclusion was consistent with initial student-police attitudes), rated the newscast as less objective, rated the newscaster as less credible and more intending to persuade, and attributed to the newscast and newscaster more extreme political positions consistent with the newscast's conclusions The implications of these results for the problem of newscaster credibility are discussed, as are the connections between the present results and previous research on communicator credibility.