Citation

Stephens KA, George WH. J. Appl. Soc. Psychol. 2004; 34(2): 402-416.

Copyright

(Copyright © 2004, John Wiley and Sons)

DOI

10.1111/j.1559-1816.2004.tb02554.x

PMID

unavailable

Abstract

Despite the growth of campus rape-prevention programs, the role of individual differences in moderating program effects has been largely ignored. We hypothesized that the effects of anti-rape videotape content-typical of such programs-would depend on men's past sexual coerciveness. After watching an anti-rape or control video, coercive (n= 22) and noncoercive (n = 23) men were compared on attitudes toward women, rape-myth acceptance, and sex-related alcohol expectancies. As hypothesized, effects of the videotape were moderated by coerciveness. For the noncoercives, the anti-rape video resulted in lower rape-myth acceptance and sex-related alcohol expectancy scores than the control video. Coercives-who presumably most need to be deterred-exhibited no such effects. We discuss the relevance of these findings for rape-prevention programs.