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Citation |
Whittam KP, Dwyer WO, Simpson PW, Leeming FC. J. Appl. Soc. Psychol. 2006; 36(3): 614-628. |
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Affiliation |
Department of Psychology, University of Memphis, 202 Psychology Building, Memphis, TN 38152-3230. (e-mail: wdwyer@memphis.edu) |
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Copyright |
(Copyright © 2006, John Wiley and Sons) |
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DOI |
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PMID |
unavailable |
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Abstract |
This article describes the evaluation of a 4-1/2-month multimedia traffic-safety campaign that targeted young drivers in northeastern Tennessee. Discussion groups with teenagers provided the basis for public-service announcements (TV, radio, and billboard), which were developed specifically for this intervention. To determine the impact on crash frequencies among drivers 16-19 years old, baseline, intervention, and follow-up crash data were obtained from statistics maintained by the state. A time-series analysis of these data indicated that during the intervention period, there was a 21.6% decrease in crashes for which 16-19-year-old drivers were at fault, whereas a control location in southeastern Tennessee exhibited no significant change. |