Citation

Walfish S, Stenmark DE, Wentz D, Myers C, Linares D. Int. J. Addict. 1981; 16(5): 941-945.

Copyright

(Copyright © 1981, Marcel Dekker)

DOI

unavailable

PMID

7327776

Abstract

The college newspaper is a powerful socializing force on the university campus. Within the general context of a university-based Alcohol Abuse Prevention Project, the present investigation examined alcohol related advertising in a college newspaper at one southern university. Ads were categorized into those: (1) promoting the responsible use of alcohol, (2) promoting the irresponsible use of alcohol, and (3) having a neutral content.

RESULTS indicated that a great deal of alcohol-related advertising was presented in this publication, and the majority of advertising did not promote responsible use of the beverage. The potential role of the community-oriented professional as an intervention strategist is discussed.

Language: en