Citation

Woodside AG, Bearden WO, Ronkainen I. J. Psychol. 1977; 96(1st Half): 11-14.

Copyright

(Copyright © 1977, Informa - Taylor and Francis Group)

DOI

10.1080/00223980.1977.9921412

PMID

859123

Abstract

The images on serving marijuana, beer, bourbon, and soft drinks at a small informal party were compared with use of a posttest only with a control group experimental design. A total of 249 Ss were randomly assigned and received one of four shopping lists of a person planning the party. The four shopping lists were identical except for the fifth product; i.e., Ss received a shopping list including either marijuana, beer, bourbon, or soft drinks. Significant differences in images between the four products were found.

Language: en