Citation

Bryant CA, Forthofer MS, Brown KRMC, Landis DC, McDermott RJ. Am. J. Health Behav. 2000; 24(1): 61-68.

Copyright

(Copyright © 2000, PNG Publications)

DOI

unavailable

PMID

unavailable

Abstract

OBJECTIVES: To develop and evaluate a new community-based social marketing (CBPM) model. METHODS: CBPM is being piloted to prevent the initiation of smoking and alcohol consumption among middle-school students. The project's impact on behavioral outcomes and the community's ability to use CBPM to solve public health problems are being evaluated. RESULTS: Community members have demonstrated an unexpected level of interest in learning CBPM and applying its principles to program planning. CONCLUSIONS: Community control of the social marketing process has the potential to enhance program integration into existing community structures, making them more effective and sustainable. (Abstract Adapted from Source: American Journal of Health Behavior, 2000. Copyright © 2000 by the American Academy of Health Behavior)

Junior High School Student
Early Adolescence
Juvenile Substance Use
Substance Use Prevention
Community Based
Alcohol Use Prevention
Tobacco Use Prevention
08-00