Citation

Evangelidis I, Van den Bergh B. Psychol. Sci. 2013; 24(11): 2226-2234.

Affiliation

Department of Marketing Management, Rotterdam School of Management, Erasmus University.

Copyright

(Copyright © 2013, Association for Psychological Science, Publisher John Wiley and Sons)

DOI

10.1177/0956797613490748

PMID

24058062

Abstract

In the studies reported here, an analysis of financial donations in response to natural disasters showed that the amount of money allocated for humanitarian aid depends on the number of fatalities but not on the number of survivors who are affected by the disaster (i.e., the actual beneficiaries of the aid). On the basis of the experimental evidence, we discuss the underlying cause and provide guidelines to increase sensitivity to people in need.

Language: en