Citation

Steadman M, Chao MS, Strong JT, Maxwell M, West JH. Am. J. Health Behav. 2014; 38(1): 3-12.

Affiliation

Public Health Program, Brigham Young University, Provo, UT, USA.

Copyright

(Copyright © 2014, PNG Publications)

DOI

10.5993/AJHB.38.1.1

PMID

24034675

Abstract

OBJECTIVE: To examine the inclusion of health behavior theory in distracted driving PSAs on YouTube.com.

METHODS: Two-hundred fifty PSAs were assessed using constructs from 4 prominent health behavior theories. A total theory score was calculated for each video. Multiple regression analysis was used to identify factors associated with higher theory scores.

RESULTS: PSAs were generally lacking in theoretical content. Video length, use of rates/statistics, driving scenario depiction, and presence of a celebrity were positively associated with theory inclusion.

CONCLUSION: Collaboration between health experts and PSA creators could be fostered to produce more theory-based distracted driving videos on YouTube.com.

Language: en