Citation

Dong P, Huang XI, Wyer RS. Psychol. Sci. 2013; 24(10): 2005-2012.

Affiliation

1Rotman School of Management, University of Toronto.

Copyright

(Copyright © 2013, Association for Psychological Science, Publisher John Wiley and Sons)

DOI

10.1177/0956797613482946

PMID

23938275

Abstract

People who feel embarrassed are often motivated to avoid social contact-that is, to hide their face. At the same time, they may be motivated to restore the positive image that has been tarnished by the embarrassing event (or, in other words, to restore the face lost in the event). Individuals can symbolically employ these coping strategies by choosing commercial products that literally either hide their face (e.g., sunglasses) or repair it (e.g., restorative cosmetics). However, the two coping strategies have different consequences. Although symbolically repairing one's face eliminates aversive feelings of embarrassment and restores one's willingness to engage in social activities, symbolically hiding one's face has little impact.

Language: en