Citation

Neff G, Nöth W. MMW Munch. Med. Wochenschr. 1977; 119(6): 171-176.

Vernacular Title

Werbung und Sicherheit beim Skilauf

Copyright

(Copyright © 1977, Verlagsgesellschaft OttoSpatz)

DOI

unavailable

PMID

403434

Abstract

Pertinent accident statistics show that, opposed to the need for safety which ought to be expected, there is an insufficiently practiced safety consciousness. The objective probability of getting into danger rises with the increasing readiness to take risks. Advertising tries to influence the potential customer quantitatively and qualitatively in such a way that he believes that his secret desires will be fulfilled by the acquisition and use of certain products. The mechanism of character transference through paralogical conclusions required for this shows parallels to the logic schizophrenia. Both sponsors and ad-men can contribute decisively to safety in skiing if they dispense with the use of certain attributes in their advertisements.

Language: de