Citation

Botvin JD. Profiles Healthc. Mark. 2001; 17(4): 13-7, 3.

Affiliation

Regional Medical Center, 4800 Sand Point Way NE/CM-09, Seattle, Wash. 98105, USA.

Copyright

(Copyright © 2001, Wentworth Publishing)

DOI

unavailable

PMID

11467195

Abstract

To leverage existing relationships, Children's Hospital (Seattle), the Seattle Mariners baseball team and Safeco Insurance teamed up to educate parents and children about home safety and emergency preparedness. The resulting multi media Safety All Stars program used a colorful, widely distributed safety poster to stimulate participation, and special activities knocked the message "home."

Language: en