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Citation |
Wrapson W, Harre N, Murrell P. Accid. Anal. Prev. 2006; 38(6): 1119-1126. |
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Affiliation |
Department of Psychology, The University of Auckland, Human Sciences Building, 10 Symonds Street, Auckland, New Zealand. |
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Copyright |
(Copyright © 2006, Elsevier Publishing) |
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DOI |
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PMID |
16787631 |
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Abstract |
Reducing driver speed has an essential role to play in traffic safety. This study measured the effect of a roadside sign, in a 50km/h zone, that consecutively displayed one of three messages: The speed of drivers travelling along a busy urban road (11,500 cars daily in each direction) was measured using inductive loop detectors. The proportion of drivers travelling 60km/h or less increased with all three messages, suggesting that both social comparison and implied surveillance are mechanisms by which driver speed may be reduced. However, the speed reductions were not as great as in previous studies of feedback signs. This may be due to differences in the existing safety culture. Language: en |