Citation

Bamberg S, Fujii S, Friman M, Gärling T. Transp. Policy 2011; 18(1): 228-235.

Copyright

(Copyright © 2011, Elsevier Publishing)

DOI

10.1016/j.tranpol.2010.08.006

PMID

unavailable

Abstract

The aim is to propose a theoretical grounding of soft transport policy measures that aim at promoting voluntary reduction of car use. A general conceptual framework is first presented to clarify how hard and soft transport policy measures impact on car-use reduction. Two different behavioural theories that have been used to account for car use and car-use reduction are then integrated in a self-regulation theory that identifies four stages of the process of voluntarily changing car use: setting a car-use reduction goal, forming a plan for achieving the goal, initiating and executing the plan, and evaluating the outcome of the plan execution. A number of techniques are described that facilitate the different stages of the process of voluntary car-use reduction and which should be used in personalized travel planning programs.