Citation

White CH, Malkowski J. Health Commun. 2014; 29(1): 93-104.

Affiliation

a Department of Communication , University of Colorado.

Copyright

(Copyright © 2014, Informa - Taylor and Francis Group)

DOI

10.1080/10410236.2012.721335

PMID

23402306

Abstract

A key concern on college campuses is how to help students avoid negative outcomes related to alcohol use. One way to address this is to encourage students to intervene when they see others engaged in high-risk behavior. This approach, referred to as bystander intervention, requires that individuals seek to influence others; however, research on bystander intervention has not explored how students communicate when they intervene. Drawing from a multiple goals perspective, we examined individuals' goals during intervention, the types of messages individuals use to intervene, and the relationship of design logic to sense of efficacy and messages used. Participants (n = 212) identified their goals and indicated what they would say to intervene in two college-drinking scenarios. We found that differences in goals were related to the types of messages used, with more specific goals leading to messages better aligned with achieving those goals. Additionally, more sophisticated design logic was related to a higher sense of efficacy and was reflected in the types of messages individuals used to intervene. The study views bystander intervention as an influence process and highlights the communicative challenges that can impact how people intervene.

Language: en