Citation

Yee N. Cyberpsychol. Behav. 2006; 9(6): 772-775.

Affiliation

Department of Communication, Stanford University, Palo Alto, California 94305, USA. nyee@stanford.edu

Copyright

(Copyright © 2006, Mary Ann Liebert Publishers)

DOI

10.1089/cpb.2006.9.772

PMID

17201605

Abstract

An empirical model of player motivations in online games provides the foundation to understand and assess how players differ from one another and how motivations of play relate to age, gender, usage patterns, and in-game behaviors. In the current study, a factor analytic approach was used to create an empirical model of player motivations. The analysis revealed 10 motivation subcomponents that grouped into three overarching components (achievement, social, and immersion). Relationships between motivations and demographic variables (age, gender, and usage patterns) are also presented.

Language: en