Citation

Yoshihama M, Ramakrishnan A, Hammock AC, Khaliq M. Violence Against Women 2012; 18(7): 763-783.

Copyright

(Copyright © 2012, SAGE Publishing)

DOI

10.1177/1077801212455163

PMID

22865356

Abstract

To fill an existing gap in research and practice on intimate partner violence (IPV) in immigrant communities, the authors developed an IPV prevention program, called the Shanti Project, in an Asian Indian community in the Midwest. Building on the notion of shanti (harmony/peace), a cherished value and strength of the community, we created a communications campaign that combined social marketing and community-based participatory approaches. Recognizing the interactive influences of multiple levels of social ecology, campaign activities were designed to bring about changes at the individual, relationship/family, organization, and community levels. This article presents the development of this theoretically, empirically, and community-based IPV prevention program.

Language: en