Citation

Rybash JM, Roodin PA. Appl. Cogn. Psychol. 1989; 3(2): 171-180.

Copyright

(Copyright © 1989, John Wiley and Sons)

DOI

10.1002/acp.2350030207

PMID

unavailable

Abstract

Three-hundred and one young adults evaluated medical dilemmas in which a patient (1) was portrayed as either 40 or 70 years old, (2) decided to either refuse or consent to a risky treatment for a serious medical disorder, and (3) received either positively or negatively framed information about the potential effectiveness of a proposed medical treatment. Participants' evaluations of the patients' decisions reflected the implementation of a framing heuristic and an age heuristic. The framing heuristic influenced participants' judgements of patients who refused the proposed treatment. Specifically, information which was positively framed resulted in risk-avoiding judgements, while information which was negatively framed resulted in risk-taking judgements. The age heuristic predisposed participants to recommend that 40 year old patients, more so than 70-year-old patients, opt for high-risk medical treatments that could potentially add a large number of years to their lives.

Language: en