Citation

Wright DB, Gaskell GD, O'Muircheartaigh CA. Appl. Cogn. Psychol. 1995; 9(2): 167-177.

Copyright

(Copyright © 1995, John Wiley and Sons)

DOI

10.1002/acp.2350090206

PMID

unavailable

Abstract

The way in which intensifiers affect the meaning of the phrases to which they are applied is investigated. Previous research demonstrates that they often have little impact in between-subject designs. Here we present research which demonstrates that their effects in within-subject designs do not conform to the multiplicative hypothesis. Both the psychological mechanisms employed and the implications for survey methodologists are discussed.

Language: en