Citation

Sheppard P. Proc. Australas. Road Safety Res. Policing Educ. Conf. 2003; 7(2): 545-549.

Copyright

(Copyright © 2003, copyright holder varies, Publisher Monash University)

DOI

unavailable

PMID

unavailable

Abstract

The Alchemy Driver Programme is a nation-wide reward (incentive) based driving programme developed by the AA Driver Education Foundation, for 15-24 age group drivers. The programme has been specifically developed to encourage long-term safe driving behaviour through a range of interventions, which include competency based driving performance, parent/caregiver and wider community involvement and the use of incentives. The programme development was based upon considerable international comment regarding the early development needs of novice drivers, particularly areas relating to over confidence, risk reduction and attitude modification. As drivers progress through the Graduated Drivers Licence System (GDLS) towards gaining their full licence, points are awarded for achieving specific driving competency activities. When the total points threshold is achieved, drivers are then eligible to collect a range of incentives. These include discounted motor vehicle insurance, discount on motor vehicle parts and accessories and other lifestyle incentives aimed at the 15-24 age group.