Citation

McCormack L. Proc. Australas. Road Safety Res. Policing Educ. Conf. 2003; 7(2): 451-453.

Copyright

(Copyright © 2003, copyright holder varies, Publisher Monash University)

DOI

unavailable

PMID

unavailable

Abstract

In 2003 ACC piloted a motorcycle community based initiative aimed at increasing motorists' awareness of motorcyclists, particularly at intersections. The pilot formed part of ACC's wider Motorcycle Injury Prevention Programme aimed at reducing the number and severity of injuries sustained by motorcyclists in road crashes. Eleven projects were piloted in ten regional centres between February and March 2003. Each pilot had a project co-ordinator, nine of which were volunteers from the Ulysses Club of New Zealand. An evaluation of the pilot has just been carried out to assess the effectiveness of the intervention as a community based project. The achievements of the pilot are notable. ACC successfully created a voluntary community based injury prevention resource. Perhaps even more notable is that the impact on the target group (motorists) in the test region was considerable that is, one in three respondents recalled the promotions about being safe around motorcyclists at intersections, with a 75 per cent recall of the key sponsor, and of these, 60 per cent correctly identified the main message.