Citation

Plant B, Irwin J, Chekaluk E. Proc. Australas. Road Safety Res. Policing Educ. Conf. 2009; 13.

Copyright

(Copyright © 2009, copyright holder varies, Publisher Monash University)

DOI

unavailable

PMID

unavailable

Abstract

Speeding is a significant issue for the young drivers of New South Wales. Current countermeasures against speeding involve a range of legislative and educational approaches, including televised anti-speeding advertisements. The aim of the current study was to conduct the first empirical evaluation of anti-speeding advertisements, as measured by their immediate and long-term effects on young drivers' speeding behaviour, using a driving simulator.