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Journal Article

Citation

Aronson E, Mills J. J. Abnorm. Soc. Psychol. 1959; 59(2): 177-181.

Copyright

(Copyright © 1959, American Psychological Association)

DOI

10.1037/h0047195

PMID

unavailable

Abstract

"An experiment was conducted to test the hypothesis that persons who undergo an unpleasant initiation to become members of a group increase their liking for the group; that is, they find the group more attractive than do persons who become members without going through a severe initiation. This hypothesis was derived from Festinger's theory of cognitive dissonance." 3 conditions were employed: reading of "embarrassing material" before a group, mildly embarrassing material to be read, no reading. "The results clearly verified the hypothesis." (PsycINFO Database Record (c) 2012 APA, all rights reserved)

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