Citation

Koenig DJ, Wu Z. Accid. Anal. Prev. 1994; 26(5): 625-633.

Affiliation

Department of Sociology, University of Victoria, B.C., Canada.

Copyright

(Copyright © 1994, Elsevier Publishing)

DOI

unavailable

PMID

7999207

Abstract

As part of an ongoing media educational campaign to enhance pedestrian safety in the Victoria (Canada) metropolitan area, multimedia campaigns have been targeted at drivers. This paper evaluates the campaign that focused on encouraging left-turning drivers to yield. Observers monitored five signalized intersections during five separate weeks. Logistic regression analyses indicate that this media campaign produced a long-term effect of increasing drivers' yielding behaviors.