Citation

Telser H, Zweifel P. Health Econ. 2002; 11(2): 129-139.

Affiliation

Socioeconomic Institute, University of Zurich, Switzerland. telser@soi.unizh.ch

Copyright

(Copyright © 2002, John Wiley and Sons)

DOI

unavailable

PMID

11921311

Abstract

This study applies conjoint analysis (CA) to estimate the marginal willingness-to-pay (MWTP) of elderly individuals for a reduction of the risk of fracture of the femur. The good in question is a hypothetical hip protector which lowers the risk of a fracture by different amounts. Other attributes are ease of handling, wearing comfort, and out-of-pocket cost, which are traded off against risk reduction. In 500 face-to-face interviews, pensioners stated whether or not they would buy the product. Results suggest that MWTP for wearing comfort exceeds that for risk reduction. Indeed, willingness-to-pay for the product as a whole is negative, indicating that it should not be included as a mandatory benefit in health insurance.

Language: en