Citation

Marsh JC. Eval. Program Plann. 1978; 1(1): 41-49.

Copyright

(Copyright © 1978, Elsevier Publishing)

DOI

10.1016/0149-7189(78)90006-X

PMID

unavailable

Abstract

The specification and measurement of program goals remains central to most evaluation research strategies, yet procedures for implementing this approach are not well-articulated. It is the purpose of this discussion to describe a stepwise procedure for programmatic goal setting and monitoring used in a demonstration drug treatment program for women. Three implementation steps are described: (a) goal setting, (b) checking for consistency, (c) monitoring and feedback. The advantages and limitations of this approach are discussed and useful complementary measurement strategies are suggested.