Citation

Glasper A. Br. J. Nurs. 2012; 21(5): 312-313.

Copyright

(Copyright © 2012, Mark Allen Publishing)

DOI

unavailable

PMID

22399007

Abstract

The new television advertisement that accompanies the campaign promotes a candid message, which endeavours to show that regularly drinking about two large 250 ml glasses of wine, with a high percentage of alcohol, or two strong pints of beer a day increases the risk of developing a variety of illnesses. The campaign report reveals that in excess of 9 million drinkers, in England alone, are potentially damaging their health by disregarding current recommended alcohol-consumption guidelines. The abuse of alcohol has a significant bearing on public health. It is currently ranked by the World Health Organization (WHO) as the third leading risk factor for disease and disability in the world (WHO, 2012a), responsible for approximately 2.25 million premature deaths annually worldwide; this constitutes proportionately 4.5% of global disease. It is important to recognize that most people who have developed health problems because of alcohol are not actually addicted; they simply constitute people who have regularly consumed more than the recommended guidelines for a number of years.

Language: en