Citation

Aubrey JS. Media Psychol. 2007; 10(2): 157-181.

Copyright

(Copyright © 2007, Informa - Taylor and Francis Group)

DOI

10.1080/15213260701375561

PMID

unavailable

Abstract

The present study examined whether television exposure shapes female emerging adults' sexual self-concept, defined as self-perceptions of one's qualities in the sexual domain. Results from two-year panel data collected from undergraduate women suggested that Time-1 exposure to soap operas, prime-time dramas, and amount of television viewing predicted a deflation in college women's Time-2 sexual self-concept. In addition, Time-1 sexual self-concept negatively predicted Time-2 prime-time drama exposure and Time-2 television watched per day. The results are interpreted in light of the cognitive information processing model (Huesmann, 1997) and the selective exposure hypothesis (Festinger, 1957).
The present study examined whether television exposure shapes female emerging adults' sexual self-concept, defined as self-perceptions of one's qualities in the sexual domain. Results from two-year panel data collected from undergraduate women suggested that Time-1 exposure to soap operas, prime-time dramas, and amount of television viewing predicted a deflation in college women's Time-2 sexual self-concept. In addition, Time-1 sexual self-concept negatively predicted Time-2 prime-time drama exposure and Time-2 television watched per day. The results are interpreted in light of the cognitive information processing model (Huesmann, 1997) and the selective exposure hypothesis (Festinger, 1957).