Citation

Gunter B, Furnham A, Griffiths S. Media Psychol. 2000; 2(2): 93-118.

Copyright

(Copyright © 2000, Informa - Taylor and Francis Group)

DOI

10.1207/S1532785XMEP0202_1

PMID

unavailable

Abstract

A study was conducted to compare children's learning of news information from television versus from audio-only or printed text presentations of the same narrative content. Although previous research among adults has yielded contradictory findings, research with children has found that they consistently remember news better from television than from print. The experiment extended this work by comparing children's recall of news information from different presentation media and investigating whether the effectiveness of the different media is dependent on expectation of a memory test and the children's reading proficiency. A sample of 166 male and female 10- and 11-year-olds was presented with a sequence of news stories taken from a children's news program either in their original televised form, in soundtrack only, or in a print version. Half of the children were led to expect a memory test, and half were not. The results of the cued recall test indicated that children learned more from television news than from the print and audio versions, regardless of their reading proficiency. The advantage of television was found only for information that had been accompanied by semantically redundant pictures in the televised version, providing support for the dual-coding hypothesis
A study was conducted to compare children's learning of news information from television versus from audio-only or printed text presentations of the same narrative content. Although previous research among adults has yielded contradictory findings, research with children has found that they consistently remember news better from television than from print. The experiment extended this work by comparing children's recall of news information from different presentation media and investigating whether the effectiveness of the different media is dependent on expectation of a memory test and the children's reading proficiency. A sample of 166 male and female 10- and 11-year-olds was presented with a sequence of news stories taken from a children's news program either in their original televised form, in soundtrack only, or in a print version. Half of the children were led to expect a memory test, and half were not. The results of the cued recall test indicated that children learned more from television news than from the print and audio versions, regardless of their reading proficiency. The advantage of television was found only for information that had been accompanied by semantically redundant pictures in the televised version, providing support for the dual-coding hypothesis