Citation

Lang A, Chung Y, Lee S, Schwartz N, Shin M. Media Psychol. 2005; 7(4): 421-454.

Copyright

(Copyright © 2005, Informa - Taylor and Francis Group)

DOI

10.1207/S1532785XMEP0704_6

PMID

unavailable

Abstract

This article investigates how sensation seeking and age influence televison viewers' online information processing of substance-abuse public service announcements (PSAs). College students and adolescents viewed 30 PSAs that varied in terms of arousing content and production pacing. Dependent variables included substance use, self-reported emotional responses (valence and arousal), physiological responses (heart rate and skin conductance response), and recognition. Results show that high-sensation seekers prefer all messages, remember more, and exhibit lower arousal compared to low-sensation seekers. Adolescents remember more information from the PSAs than college students. All participants exhibit cognitive overload at the same point in time.
This article investigates how sensation seeking and age influence televison viewers' online information processing of substance-abuse public service announcements (PSAs). College students and adolescents viewed 30 PSAs that varied in terms of arousing content and production pacing. Dependent variables included substance use, self-reported emotional responses (valence and arousal), physiological responses (heart rate and skin conductance response), and recognition. Results show that high-sensation seekers prefer all messages, remember more, and exhibit lower arousal compared to low-sensation seekers. Adolescents remember more information from the PSAs than college students. All participants exhibit cognitive overload at the same point in time.