Citation

Mastro DE, Eastin MS, Tamborini R. Media Psychol. 2002; 4(2): 157-172.

Copyright

(Copyright © 2002, Informa - Taylor and Francis Group)

DOI

10.1207/S1532785XMEP0402_03

PMID

unavailable

Abstract

The present study has been designed in an attempt to replicate and expand the parameters of D. Zillmann and J. Bryant's selective exposure approach to use of the Internet. In applying this theoretical framework to the Internet, it was expected that persons experiencing unpleasant levels of excitation would arrange their Internet environment in order to terminate their aversive states. Through experimentally manipulating levels of boredom and stress and subsequently recording Internet surfing patterns, it was found that although mood significantly predicted Internet hits, it was not associated with the hedonic valence of the site.
The present study has been designed in an attempt to replicate and expand the parameters of D. Zillmann and J. Bryant's selective exposure approach to use of the Internet. In applying this theoretical framework to the Internet, it was expected that persons experiencing unpleasant levels of excitation would arrange their Internet environment in order to terminate their aversive states. Through experimentally manipulating levels of boredom and stress and subsequently recording Internet surfing patterns, it was found that although mood significantly predicted Internet hits, it was not associated with the hedonic valence of the site.