Citation

Rivadeneyra R, Ward LM, Gordon M. Media Psychol. 2007; 9(2): 261-290.

Copyright

(Copyright © 2007, Informa - Taylor and Francis Group)

DOI

10.1080/15213260701285926

PMID

unavailable

Abstract

Because Latinos are underrepresented and often negatively stereotyped in the media, concern is frequently expressed that repeated exposure to these portrayals may reflect poorly on Latino adolescents' self-esteem. To test this issue empirically, we conducted 2 studies examining associations between multiple dimensions of self-esteem and several forms of media use. Testing 40 Latino high school students in Study 1, we found that more frequent and more active TV viewing was associated with lower social and appearance self-esteem. Many of these general patterns were replicated in Study 2 with 115 college students and with several demographic controls. Additional analyses of possible moderators revealed more consistent negative correlations among women and among participants with a stronger Latino ethnic identity. Together, these findings provide powerful evidence of a potential link between media use and the self-conceptions of Latino youth.
Because Latinos are underrepresented and often negatively stereotyped in the media, concern is frequently expressed that repeated exposure to these portrayals may reflect poorly on Latino adolescents' self-esteem. To test this issue empirically, we conducted 2 studies examining associations between multiple dimensions of self-esteem and several forms of media use. Testing 40 Latino high school students in Study 1, we found that more frequent and more active TV viewing was associated with lower social and appearance self-esteem. Many of these general patterns were replicated in Study 2 with 115 college students and with several demographic controls. Additional analyses of possible moderators revealed more consistent negative correlations among women and among participants with a stronger Latino ethnic identity. Together, these findings provide powerful evidence of a potential link between media use and the self-conceptions of Latino youth.