Citation

Tsfati Y, Cappella JN. Media Psychol. 2005; 7(3): 251-271.

Copyright

(Copyright © 2005, Informa - Taylor and Francis Group)

DOI

10.1207/S1532785XMEP0703_2

PMID

unavailable

Abstract

Prior research has found only modest associations between news media trust and exposure. Many news skeptics report moderate to high levels of mainstream news exposure, despite their mistrust of mainstream news. Why do people watch news they do not trust? This study investigates the moderating role played by the psychological construct of "the need for cognition" (NFC) in this association. An NFC ? Media Skepticism interaction is hypothesized and tested on survey data (N = 424). Results provide evidence for such an interaction. For those with a reduced NFC, mainstream media skepticism is strongly associated with news exposure. As NFC increases, the association between news skepticism and exposure disappears. It is concluded that people consume news they do not trust when their media skepticism is irrelevant to their motivation for news exposure.
Prior research has found only modest associations between news media trust and exposure. Many news skeptics report moderate to high levels of mainstream news exposure, despite their mistrust of mainstream news. Why do people watch news they do not trust? This study investigates the moderating role played by the psychological construct of "the need for cognition" (NFC) in this association. An NFC ? Media Skepticism interaction is hypothesized and tested on survey data (N = 424). Results provide evidence for such an interaction. For those with a reduced NFC, mainstream media skepticism is strongly associated with news exposure. As NFC increases, the association between news skepticism and exposure disappears. It is concluded that people consume news they do not trust when their media skepticism is irrelevant to their motivation for news exposure.