Citation

Zhou S. Media Psychol. 2004; 6(3): 237-256.

Copyright

(Copyright © 2004, Informa - Taylor and Francis Group)

DOI

10.1207/s1532785xmep0603_1

PMID

unavailable

Abstract

This experiment investigated the effects of visual intensity in audiovisual redundancy research. Results indicate that viewers' recognition and delayed free recall of compelling messages were unimpeded by redundancy. For noncomplying messages, however, the 2 cognitive indicators both suffered when redundancy was absent. Results of this study suggest that redundancy did not have a blanket effect. The variance explained by visual intensity suggests that human processing of audio and visual information could be better understood by taking into consideration cognitive variables such as redundancy, as well as affective variables such as visual intensity.
This experiment investigated the effects of visual intensity in audiovisual redundancy research. Results indicate that viewers' recognition and delayed free recall of compelling messages were unimpeded by redundancy. For noncomplying messages, however, the 2 cognitive indicators both suffered when redundancy was absent. Results of this study suggest that redundancy did not have a blanket effect. The variance explained by visual intensity suggests that human processing of audio and visual information could be better understood by taking into consideration cognitive variables such as redundancy, as well as affective variables such as visual intensity.