Citation

Bilandzic H. J. Media Psychol. 2011; 23(1): 46-51.

Copyright

(Copyright © 2011, American Psychological Association, Publisher Hogrefe Publishing)

DOI

10.1027/1864-1105/a000032

PMID

unavailable

Abstract

A Response to Ron Tamborini's Model of "Moral Intuition and Media Entertainment," From a Narrative Perspective

This contribution reflects content and effects of moral messages in media from a narrative perspective. Building on Tamborini's (2011) Model of Moral Intuition and Media Enjoyment, several issues are raised: First, the difficulty of conceptually and empirically defining "morality" in media entertainment is elaborated. Several options of moral ambiguity arising from the narrative structure of a story are sketched. Then, the link between processing moral content and positive media experiences such as enjoyment and appreciation is considered. Finally, issues of effects, especially on the long-term, are raised and implications for empirical questions are discussed.