Citation

Reutter O. World Transp. Policy Pract. 2004; 10(4): 15-21.

Copyright

(Copyright © 2004, Eco-Logica)

DOI

unavailable

PMID

unavailable

Abstract

In the summer of 2002 the Wuppertal Institute evaluated the YOU-move.nrw campaign which was organised in North Rhine-Westphalia, Germany. The campaign is a 'soft factor' policy designed to promote environmentally friendly modes of transport. It is targeted at the youth market to encourage environmentally friendly modes of transport and to increase public awareness of sustainable mobility.