Citation

Griffin RJ, Dunwoody S, Zabala F. Risk Anal. 1998; 18(4): 367-375.

Affiliation

Center for Mass Media Research, College of Communication, Marquette University, Milwaukee, Wisconsin 53201-1881, USA.

Copyright

(Copyright © 1998, Society for Risk Analysis, Publisher John Wiley and Sons)

DOI

unavailable

PMID

9775446

Abstract

In the spring of 1993, about 39% of Milwaukee-area residents suffered through a nationally publicized illness brought about by cryptosporidium, a parasite that had infested the metropolitan drinking water supply. Our study, based on a telephone survey of 610 local adult residents, indicates that worry about becoming ill in the future with cryptosporidiosis relates more strongly and consistently to public reliance on, and use of, media for cryptosporidium information than do a range of risk perception and experience variables. We propose that more studies should take an audience-centered approach to understanding risk communication.

Language: en