Citation

Nagamachi M. Int. J. Ind. Ergonomics 1995; 15(1): 3-11.

Copyright

(Copyright © 1995, Elsevier Publishing)

DOI

unavailable

PMID

unavailable

Abstract

Kansei Engineering was developed as a consumer-oriented technology for new product development. It is defined as "translating technology of a consumer's feeling and image for a product into design elements". Kansei Engineering (KE) technology is classified into three types, KE Type I, II, and III. KE Type I is a category classification on the new product toward the design elements. Type II utilizes the current computer technologies such as Expert System, Neural Network Model and Genetic Algorithm. Type III is a model using a mathematical structure.Kansei Engineering has permeated Japanese industries, including automotive, electrical appliance, construction, clothing and so forth. The successful companies using Kansei Engineering benefited from good sales regarding the new consumer-oriented products.Relevance to industryKansei Engineering is utilized in the automotive, electrical appliance, construction, clothing and other industries. This paper provides help to potential product designers in these industries.