Citation

Atkin CK. J. Adolesc. Health Care 1990; 11(1): 10-24.

Affiliation

Department of Communication, Michigan State University, East Lansing 48824.

Copyright

(Copyright © 1990, Elsevier Publishing)

DOI

unavailable

PMID

2307592

Abstract

This paper presents an overview of theoretical perspectives applicable to the effects of television drinking portrayals on adolescent audiences, focusing on the influence of beer and wine advertising and entertainment depictions of drinking behavior. A critical review of survey research evidence indicates that alcohol commercials contribute to a modest increase in overall consumption by teenagers and may have a slight impact on alcohol misuse and drunk driving. There are no studies measuring the effects of entertainment programming on adolescents, but content analyses suggest the potential for increased prodrinking attitudes and behaviors. Policy implications for addressing the deleterious effects of televised drinking are discussed, and priorities for future research are identified.

Language: en