Citation

Etzioni A. Am. Behav. Sci. 2011; 55(8): 1099-1119.

Copyright

(Copyright © 2011, SAGE Publishing)

DOI

10.1177/0002764211412355

PMID

unavailable

Abstract

This article discusses the challenges behavioral economics poses for neoclassical economics and the ways in which the young field may move forward. After reviewing some of behavioral economics' accomplishments and the responses to these accomplishments, the article asks whether its findings can be incorporated into the neoclassical paradigm and suggests additional steps behavioral economics may consider undertaking in order to expand its reach.