Citation

Potter SJ, Stapleton JG. Violence Against Women 2011; 17(6): 797-812.

Affiliation

University of New Hampshire, Durham, NH, USA. sharyn.potter@unh.edu.

Copyright

(Copyright © 2011, SAGE Publishing)

DOI

10.1177/1077801211410364

PMID

21727157

Abstract

The Know Your Power(TM) social marketing campaign images model active bystander behaviors that target audience members can use in situations where sexual and relationship violence and stalking are occurring, have occurred, or have the potential to occur. In this practitioner note, we describe strategies that we have used to engage target audience members in the development of the social marketing campaign that we hope can be used by practitioners. We give examples from the development and evaluation of the Know Your Power(TM) social marketing campaign that used focus group and other types of feedback from the target audience to inform the direction of the campaign.

Language: en