Citation

Mackie E. Int. J. Veh. Des. 2011; 55(2-3-4): 256-277.

Copyright

(Copyright © 2011, Inderscience Publishers)

DOI

10.1504/IJVD.2011.040586

PMID

unavailable

Abstract

This paper aims to highlight the design elements and operational requirements that an operator of a transport system needs to take into account when translating the effect of their brand identity into a livery design. This approach will be in terms of its vehicle fleets exterior characteristics and the vehicles' perception by customers regarding brand image. This paper contributes to a gap in the knowledge of branding by building on aspects of Gestalt psychology and the relationship between physical artifacts and emotions to develop a way of evaluating liveries on rail and road vehicles. A case study approach is adopted using two transport providers operating in the UK and North America, as there is a lack of documented case studies of transit identity to contextualise this issue.