Citation

McGregor SLT. Int. J. Consum. Stud. 2008; 32(5): 545-552.

Copyright

(Copyright © 2008, John Wiley and Sons)

DOI

10.1111/j.1470-6431.2008.00686.x

PMID

unavailable

Abstract

The case is made for the merit of discovering and owning the ideological and paradigmatic underpinnings of consumer-related education initiatives. After briefly profiling two camps of dominant and contending/emergent world views (ideologies and attendant paradigms), two ideological maps of consumer education are developed and applied, providing a scaffold for future deliberations about the import of world views in consumer education.